first in cat food
category in need of reinvention
story of love and care
brand in need of simplification
brand in need of a purpose

A studio

A brand design studio of strategists and designers specialising in building intelligently crafted solutions, delivered with simplicity, clarity and inspiration.

Design for good. Design for change.

We believe we have a responsibility as designers to help lead the change towards a more sustainable and lower impact economy. Our mission is to take our partners on a journey to commercially viable sustainability practices throughout their business, not just their packaging.

In addition, we strive to create brands that change the category they are in or create new ones altogether. We approach design with aim of differentiation though great storytelling and thoughtful design execution.

We Are