category in need of reinvention
first in cat food
story of love and care
brand in need of simplification
brand in need of a purpose

A studio

A studio of strategists and designers specialising in building intelligently crafted solutions, delivered with simplicity, clarity and inspiration for lifestyle, tech and wellness brands.

Design for good. Design for change.

We believe we have a responsibility as designers to help lead the change towards a more sustainable and lower impact economy. Our mission is to help take our clients on a journey to commercially viable sustainability practices throughout their business, not just their packaging.

In addition to sustainability, we strive to create brands that change the category they are in or create new ones altogether. We approach design with a relentless hunger for differentiation, storytelling, and enabling our clients to achieving sustainable commercial success.

We Are