A first in cat food

The cat food space had long been neglected, with brands consistently over messaging their consumer with confusing information and design that did not fit in their world.

With this in mind, our client came to us with a fascinating challenge; “disrupt the cat food market with a design-centric cat food brand, that captures the playful story of the founder and his best friend Nacho’s journey towards excellence in cat-nutrition.”

Our clients wanted us to be able to cut through the messy and overwhelming space with a simple yet distinct message around premium ingredients crafted with the very best nutritional expertise, wrapped up in rich engaging storytelling.

Part of the launch strategy was to develop an industry leading e-commerce website allowing the brand to sell direct to consumer. We worked with Trellis, a Shopify development agency, to build out the brands e-commerce website and further bring the brand to life in digital form.

Within this scope of work was shooting the packaging and video for launch. Working with one of our favourite photographers Jason Laswell, we created the art direction for both still and video content, producing the shoot on an incredibly tight schedule and under difficult conditions. Laser pointers and cat treats were used to wrangle Nacho around set and introduce him into scenes, where he shined as the star. Sets were hand made from paper, and assembled in record time.

We continue to work with the Made by Nacho team, and look forward to growing and nurturing this cat-centric company.