Born in Wales, Howard Marks became one of the world’s most wanted cannabis barons. An Oxford nuclear physics and philosophy graduate, he was famously acquitted of the largest importation of cannabis into Britain, after claiming that his involvement in cannabis was on behalf of MI6. A decade later, he was arrested by the DEA at the height of the drug war for his global cannabis network, and sentenced to twenty-five years. He served seven years in one of the US’s toughest penitentiaries before being released on parole and penning his best-selling autobiography, Mr Nice. We were asked by Howard’s family to create a cannabis brand that would speak to this legacy and continue on his philanthropic work. No mean feat.