Kingpen had established itself as the first cannabis vape brand, known all over the US as the go to brand for quality cannabis vape carts. With this saliency, came a big problem, counterfeiting. Almost two thirds of carts being sold were fake. Kingpen approached us with a brief; “help us solve our counterfeiting problem and re-establish us as the king of vapes.” Further to this problem was one of a lack of sustainable packaging in the category. The regulations made it very difficult for Cannabis brands to make sustainable packaging, due to the increasing layers of child resistant mechanisms and labelling requirements. The brief was challenging on all fronts.