Our approach to the packaging portfolio started with a deep analysis of the market, looking at which existing solutions were working well for clients, and which we felt we could optimise. We built a portfolio strategy, from which briefs were created for each of the products e.g. “create a fully recyclable and compostable premium solution for edibles, cartridges and pre rolls”. From this we set out target COGS and end clients, and set out in an audacious design phase.
On the journey, we knew the importance of finding the very best manufacturing partners to deliver against our expectations. As a result we visited and interviewed multiple partners across China, from the most advance sustainable material manufacturers to the leaders in producing complex glass designs. In total, we visited over 50 factories across China and North America, ensuring we had the right partners to deliver. Meanwhile, we were developing a variety of new potential solutions alongside our IP partners, who helped ensure our designs were not only unique, but could be protected once produced. In total we filed over 20 patents to the USPO.
Our subsequent portfolio deliver against all the initial briefs and allowed Ventiv to launch with a diverse enough portfolio to capture any client within the cannabis space. By establishing the business successfully By establishing the business successfully in such a complex market, clients from outside of the cannabis space were able to gain confidence in Ventivs ability to tackle issues of sustainability and brand differentiation in their own categories.
Ventiv is now diversifying into the alcohol and wellness categories, supplying sustainable packaging solutions to new brands across US.