The Challenge
LOUDPACK was one of the OG cannabis brands from California, garnering a reputation for producing the very best extracts for experienced cannabis users. But with the burgeoning market and an appetite to take advantage of new product development opportunities, the brand had lost it’s way, innovating into spaces that didn’t speak to their expertise or story. We were challenged with re-positioning the brand as the leader in extracts, whilst creating an identity that differentiated the brand over a sea of cannabis leaves and basic narratives that had lost all relevance with the consumer.